Why TAG Heuer leads the green trend with the new Carrera and Monaco

This Swiss brand appeals to emotion and stands out in a sea of ​​green dials.

So far, you have noticed that green is a major trend in watches. It is hard to think of a brand not launching khaki, palm, pine or pistachio green products in 2021. Recently, TAG Heuer released two new limited editions-TAG Heuer Monaco Green Dial and Carrera Green-an updated version of the company’s most elegant sports chronograph.

Although Monaco and Carrera are must-haves for any driving watch collector, the dark green tones of these special editions add a new emotional experience and also attract new audiences.

Color therapy
In color therapy (also called chromotherapy), colored and colored lights are used to try to help improve physical or mental health. In this alternative medicine practice, green is considered a balanced color-which confers peace and security-because it lies in the middle of the visible spectrum.

Although the watch trend started a few years before the watch was launched, the events of the past year and a half are sure to make buyers seek comforting purchases.

TAG Heuer Carrera Green Special Edition

It’s not just color therapists who tout the beauty of green. Marketers also rely on shadows to evoke feelings of richness, refreshment, and safety.

Although emerald dial timepieces have been around for decades, now is the best time to go green.

Racing green
The limited edition TAG Heuer Monaco green dial was unveiled last month to celebrate the brand’s relationship with the Monaco Historic Grand Prix as an official partner and timekeeper.

The most interesting thing about this iconic square chronograph is that this rich tone successfully reshapes the look of Monaco while maintaining readability through the contrasting black sub-dial.

For traditionalists with white, blue and black dials, green may seem a bit too bold. But when housed in Monaco’s 39mm stainless steel case, it feels natural to use this color. In addition, the radiating sunlight finish of the dial provides more balance to the edges and corners of the layout. The black crocodile leather strap also enhances its appearance, so this watch does not feel like a novelty, but a luxury.

The green theme continues to the swing quality of the self-produced Heuer 02 automatic chronograph movement and the markings on the column wheel, with an 80-hour power reserve.

True cyan
The first Calella came out in 1963. Although the new Carrera Green retains the classic configuration of the original version, it gives people a sense of peace of mind and nostalgia. At the same time, the green dial gives people a fresh feeling. High Quality Replica watches

The most impressive thing about this special edition’s deep blue-green tone is its depth. The sunlight finish also has a unique shimmer, which first creates a summer atmosphere. The press release of this watch describes this effect as “modern elegance, unparalleled Riviera style”, which is an appropriate description.

Although full of summer scent, this cyan dial watch is a watch suitable for all seasons. Bouncy pastels look just as good as fall neutral shades. With a case size of 39 mm, it can be worn comfortably on almost all wrist sizes, making it an excellent choice regardless of gender.

Although green is a trend, this special edition TAG Heuer Carrera Green is firmly rooted in tradition. It has the same iconic lugs, contours and polished buttons as its predecessors. But the details and wider diameter (expanded from 36 mm to 39 mm) make this new Carrera modern.

The dial has an exquisite tricompax layout with three snail-shaped subdials: a minute chronograph at 3 o’clock, an hour chronograph at 9 o’clock, and a permanent second hand at 6 o’clock. It also features exquisite details, such as the faceted hour and minute hands coated with Super-LumiNova luminous coating for optimal readability, and the square domed sapphire crystal glass inspired by the original Heuer Carrera. With a black alligator leather strap, folding clasp and two safety buttons, “SPECIAL EDITION” is engraved on the back cover.

The TAG Heuer Carrera Green Special Edition also provides the highest accuracy through the self-produced Calibre Heuer 02 automatic chronograph movement. This movement is manufactured at the TAG Heuer factory in Chevenez, Switzerland, and has more than 168 components-including column wheels and vertical clutch-to ensure excellent timekeeping performance. It also has an impressive 80-hour power reserve.