square bar

a new era

Launching a new collection is always a risky and eagerly anticipated activity for brands and their followers. Especially when it comes to a brand with a strong personality like Hublot, whose famous Big Bang is approaching its 20th anniversary. As a specialist in limited collections and exceptional partners, Hublot has made a name for itself in the tonneau watch, the Masterpiece collection, which is not limited to any particular sector, and of course round watches, whether oversized or not.

Always on the lookout for new materials, designs and challenges, Hublot is now offering its own take on the square. There are a number of hurdles to overcome with this shape, most notably aesthetics, as this geometry is not suitable for most watch buyers. This less mainstream approach is actually an advantage, given that Hublot’s customers often like to deviate from the norm.

However, square cases are usually not suitable for round movements, so are usually hidden behind a solid back. Not so here, as the in-house Unico movement proudly shows off the “star power” of its column-wheel chronograph through a sapphire caseback. Anything associated with Bang also means a modular case construction, interpreted through a multitude of inlays and combinations, reflecting the brand’s DNA. While the water resistance of a square case like the Square Bang is not as easy to guarantee as a round case like the Big Bang, Hublot’s engineers still managed to ensure a water-resistance depth of 100 meters. luxury replica watches

Once these challenges are met, the family image with the “big” sisters is clearly revealed and completes the picture: the modern and hierarchical structure of the wide open dial; the same distribution of the six functional screws on the bezel; the distinctive lateral “lugs” ” and rubber moulded crown; typical premium finishing; one-touch system includes interchangeable textured rubber straps securely attached to the middle of the case. Following in the Big Bang’s footsteps, materials played an important role in the first five Square Bang models, which were available in full or in a combination of black ceramic, king gold and titanium.

As CEO Ricardo Guadalupe points out: “The square watch is a very special object that most watchmakers dare not work on. A divisive, disruptive, unconventional shape that no one has successfully revived for decades : It’s just waiting for us! Hublot uses it to explore its power and create a completely unique watch object. Like all Hublot cheap watches, the Square Bang Unico is unrivaled.”