Richard Mille: Who said he was not a watchmaker
Paris – “I’m not an engineer, I’m not a watchmaker, and I’m not a scientist,” said Richard Miller in an interview with his contemporary clinical office in the heart of the Paris luxury shopping district.
The list of everything he does not have may seem like a special introduction, but it is indeed useful because Mr. Miller’s achievements over the past 16 years will lead you to define him as all of these things.
“I’ve always been obsessed with machinery and equipment. I like to discover new universes,” said Miller, 67, “My passion is also cars, watches, and airplanes.”
The love of all the mechanical things has motivated French-born luxury industry executive Miller to create his eponymous Swiss watch brand in 1999. With a clear strategy, he turned the company into one of the most successful independent companies to watch brands, in addition to remaking 21st century watchmaking.
“I adhere to the three basic principles: a lot of innovation, strong design approval and no cost restrictions,” he said.Hublot Big Bang Ferrari 60th Anniversary North America cheap watch
Coupled with the insatiable curiosity about science and engineering, and the personal commitment to personal appreciation, people may begin to understand why Richard Mille is the man and brand.
Mr. Mille is a rising star entrepreneur. He was born in Dragignan, southeastern France, where he studied marketing and engaged in the commercial aspects of the luxury industry, including Seiko and the French jewelry house Maubousen. Mr. Mille resigned as CEO of Mauboussin in 1999 and jumped into unknown areas at the age of 50.
The RM 50-03 Tourbillon Split Seconds Chronograph Ultralight McLaren F1 weighs approximately 1.4 ounces.
“I have noticed that in the high-end areas, many watch brands do not have categories like sports or women’s watches,” he said. “I saw my chance. I had to start my own brand. It is now or never.”
When introducing new brands, many people in the watch industry will put forward some real or imagined history as the basis for legitimacy. Mr. Miller chose to modernize without regret. “I made up for my lack of legitimacy with an incredible first watch,” he said.
His initial assessment was that contemporary watchmakers did not use modern technology. “Most brands use modern tools to make basic replicas of 19th-century watches,” said Mr. Mille. “It’s like using today’s modern car-making tools to make Bugatti replicas.”luxury cheap watches for sale
His first watch, the RM 001 tourbillon watch introduced in 2001, is made of titanium and carbon nanofibers. It has a unique barrel-shaped (or barrel) dial, and this design becomes his signature.
“My goal is weightlessness and earthquake resistance,” said Mr. Miller. “This idea is clinically designed and does not put anything on the watch, which is not absolutely necessary to achieve these goals.”
The success of RM 001 provides the brand with a way to move forward. Since then, Mr. Mille has produced about 30,000 timepieces at his factory in Les Breuleux, Switzerland.
He continues to try high-tech materials. Last year, he signed a 10-year cooperation and product development agreement with the F1 team McLaren-Honda. In January, at the International Exhibition of Haute Horlogerie Salon in Geneva, he demonstrated the first results of the cooperation: RM 50-03 Tourbillon Split Seconds Chronograph Ultralight McLaren F1.
Its manufacturer says it is only a little over 1.4 ounces, including the strap, which is the world’s lightest mechanical chronograph. This watch is made of graphene, a new watchmaking material that is said to be unmatched in thickness and thinness. In 2004, two researchers from the University of Manchester separated them for the first time. They won the 2010 Nobel Prize in physics for their work.Zenith PILOT TYPE 20 ANNUAL CALENDAR cheap watches
Mr. Mille said: “The use of graphene is meaningful for us to achieve resistance and reduce weight. “We are creative and revolutionary in material selection, but we are always serious and consistent. ”
“I’m not a masochist, but our work is very risky,” said Mr. Miller. “If the watch is not perfect, it will enter the trash.”
His unique watch is worn by world-class athletes, such as tennis champion Rafael Nadal, golfer Bubba Watson and professional polo player Pablo McDonough. Over the years, Mr. Mille has produced six different timers for Mr. Nadal, constantly adjusting the design and experimenting with materials and techniques.
“Rafa has broken five or six watches and actually exploded them at the time of the explosion,” said Mr. Miller. “But that is how we test our products. This is normal product development.”
Although his price was high, Mr. Mille trekked indefinitely. His sales have grown steadily, just as the recent growth in the Swiss watch industry has shrunk.
In 2015, Richard Mille produced 3,200 watches. Last year, this figure increased to 3,500, and the company expects to reach about 4,000 this year.cheap AUDEMARS PIGUET ROYAL OAK OFFSHORE DIVER 15710ST.OO.A027CA.01 watch
“Last year we exported about 270 million U.S. dollars from Switzerland,” said Mr. Mille. “We have more than 20% growth. From the data of January last year, compared with January 2016, our sales increased by 114%.”
His limited output also helps his watch keep its value in the secondary market.
“The Richard Miller watch is considered to be the world’s most innovative and advanced watch,” said Sabine Kegel, Christie’s senior watch expert. “Small production numbers and marketing with celebrities have increased their popularity. They performed very well in auctions, often selling at close to retail prices.”
For men who manage the brand with an undeniably masculine image, Mr. Mille is most proud of the women’s watch collection. Since 2005, he has produced a series of high-tech and jewelry-like mechanical watches for men, used in the same barrel case for men’s watches, but slightly elongated to fit smaller wrists.
“I know that I have a sticker with ‘Tech Man’ on my back,” said Mr. Mille. “But I like to design intellectual activities suitable for women’s watches.”
Attracting female customers has always been an important axis for the development of Richard Mille. In May this year, the brand will sponsor for the third year in a row the Rally Princess, a women’s rally from Paris to Saint-Tropez. This is a platform for increasing awareness and sharing his appreciation of the car with female customers. The way. Today, Richard Miller’s female product line accounts for nearly 25% of sales.PATEK PHILIPPE 5205R-010 COMPLICATIONS cheap watch