Luxury watches showcase a seat for young brands
http://www.watchbuyluxury.com.Over the past 25 years, the International Luxury Watch Fair in Geneva, Salon International de la Haute Horlogerie is a long history of luxury brands such as Cartier, Jaeger-LeCoultre, Van Cleef & Arpels (Cie.Financière Richemont SA ), And Audemars Piguet, Richard Mille and Greubel Forsey.
So some surprise in the world of watches last January, the annual exhibition decided to give the start-up luxury watchmaker a seat on the table.
The show, called SIHH, shows the watchmaker Carrédes Horlogers, a space dedicated to independent luxury brands, also known as adoring, niche or artisan brands, depending on your Preferred name.
With SIHH on the high-end watch the importance of the world’s clear, some observers believe that Carré may represent its future. In their view, the new luxury watch brand used by the unusual design and sales methods will soon be more widely accepted, especially when new buyers to enter the market.replica Hublot Big Bang Minute Repeater watches
A few things distinguish Carré’s residents from their more traditional counterparts.
Most of SIHH’s traditional brands were established in the 18th or 19th century. For the Carré brand, 20 years old is old. The prestigious brands have their own traditions. The newer brands boast no legacy, and are free to explore non-traditional designs, and even new forms of basic mechanical watch movement for nearly three centuries.
From the brand MB & F established in 2005, Horological Machine No. 7 or HM7- “Aquapod” was adopted. The HM7 is priced at $ 98,000 for Titanium and $ 118,000 for Red Gold, rising the traditional watch design, which resembles Jellyfish and “Star Trek” docking Bay. MB & F founder Max Busser, his watch can reach as high as $ 230,000 in the high price, he thinks his business is a “creative laboratory”, not a brand.replica Versace MEN Watches
“We do not consider any customer to create our works,” he said. “We are interested in exploring, pushing boundaries and expressing ourselves, and we want to do what no one has ever done.
Another traditional contemptuous watch from Urwerk, founded in 1997 by watchmaker Felix Baumgartner and designer Martin Frei. Its new UR-T8, like many previous models of the company, from design clues (or more precisely, the Millennium Falcon from the “Star Wars” series), and uses a unique rotating display called the satellite system rather than The traditional hand. It sells for about $ 100,000.
MB & F and Urwerk prove that in the world of mechanical watches, the traditional design and luxury is no longer exclusive to bedfellows.
Close to customers
There is more to understand Carré luxury. While most mature brands produce thousands of watches each year and offer limited editions to ensure exclusivity, the Carré brand achieves the same goal by limiting production to 30 to 300 watches per year.replica Richard Mille RM 011 Le Mans Classic watch
Even the French watchmaker Christopher Red, who under the confidentiality contract, created for many watch brands originals, constrained the clock bearing itself to 120 years. Mr. Claret established his studio in 1989, although his brand of the same name did not appear until 2010.
Grönefeld was founded in 2008 by Dutch brothers Bart and TimGrönefeld, producing only 30 to 40 watches per year. Grönefeld watches may look milder than the other watches in Carré, but the brothers always design innovative watches to attract viewers.
The inevitable result of low production is the ability to approach customers. Carré brand often avoid traditional retail stores, which means that the owner of these watches can be said: “This watch is I know people made for me.”replica Greubel Forsey Invention Piece watches
Fabienne Lupo, managing director of the SIHH Foundation, says it is important for brands to really meet their end customers and bring them to their products. This is one of the reasons why the exhibition is open to the public.
The question is whether traditional watch brands need to be in the low production (which means a more limited version), close to customers, stunning design and mechanical innovation – to attract new luxury buyers, stole some new children’s clothes?
According to Mr. Busser, even those elements may not be enough. “You have to have a different product, an interesting story, and then people are interested in you.replica HYT NEW H1 RC44 148-TT-61-BF-RW watch